Sell out sports events and family shows, city by city.
Fill the arena, city by city, session by session. Motorsport weekends, arena tours, fight nights and family shows sell to two audiences at once: dedicated fans and families who decide late. NYBA forecasts demand per city and session and reaches both.
Fans of a series or a sport buy the moment tickets go on sale. Families decide in the last weeks, often on the weekend before the show, and weigh it against everything else they could do that Saturday. Selling out needs both, at the right time.
Two audiences, one sale
A family show touring twenty cities has to reach parents who were not thinking about it a month ago. A race weekend or a fight night has to convert the core fan base early and then broaden into casual sports fans and visitors. Multi-day events add sessions, packages and hospitality on top.
Platform algorithms chase whoever converts cheapest, which is the core fan who would have bought anyway. The late family buyer and the casual fan need different creative, different timing and a different channel mix.
How NYBA runs sports and family events
1. Forecast per city and session
NYBA forecasts each city, date and session against capacity, using live sales and the patterns of comparable events. You know which shows will carry themselves and which need family reach in the final weeks.
2. Reach fans and families differently
Campaigns run across Meta, TikTok, Google and YouTube, plus Snapchat where it fits the market, with audiences and creative split by intent: fan communities and sports audiences early, parents and local families as the date approaches.
3. Win the last weeks without discounting
The final fortnight decides most family and arena shows. NYBA concentrates budget where late demand is building and holds it back where a show is already on track.
What your team sees
One view per run, one line per city and session, based on tickets actually sold.
Built for sports and family promoters
Series owners, arena promoters and family entertainment producers use NYBA to sell national and international runs. F1, PFL, E1 Series, Hot Wheels Monster Trucks, WWE and Night of the Jumps are among the brands that trust NYBA, with the NYBA expert layer supporting launches and creative.
What Live Nation says
Katharina Wenisch, Live Nation. The partnership covers Live Nation's full roster in Germany, Austria, Switzerland and Italy, including family entertainment.
Sports and family shows NYBA has marketed include Hot Wheels Monster Trucks, Night of the Jumps, WWE Live, Peppa Wutz live, Dinosaur World, Heavysaurus, the E1 Series, PFL Europe, the NHL Global Series in Düsseldorf, Night of the Heavyweights and 8IGHT Strikes.
Sports and family show marketing: questions promoters ask
How does NYBA sell tickets for sports events and family shows?
NYBA forecasts each city, date and session against capacity, using live sales and the patterns of comparable events. Campaigns then reach two audiences differently: dedicated fans when tickets go on sale, families and casual fans as the date approaches.
How does NYBA reach families who decide late?
Family demand builds in the final weeks, often on the weekend before the show. NYBA holds budget back where a show is already on track and concentrates it where late demand is building, with creative and audiences made for parents and local families.
Which ticketing systems and channels does NYBA support?
NYBA reads sales from Ticketmaster, Eventim, See Tickets, DICE, vivenu, Eventbrite and more than 20 other systems. Campaigns run on Meta, Google, YouTube and TikTok from one platform, with Snapchat, Reddit and Pinterest added depending on the market.
Is NYBA an agency?
No. NYBA OS is a software platform for live entertainment. Campaigns are booked inside the platform, go live automatically and are optimised on data from more than 75 million tickets sold. The NYBA expert layer supports launches and creative.