Museum and attraction marketing that fills every day.
Every day has capacity. NYBA sells it. Immersive experiences, exhibitions, museums and attractions sell timed tickets every day, often for months. NYBA forecasts demand per day and slot and keeps campaigns running against the days that still have room.
An exhibition does not have one on-sale. It has hundreds of small ones, every day and every time slot, for as long as the doors are open. Weekends and holidays fill. Tuesday mornings do not. And the opening buzz fades long before the run ends.
Open-ended runs, daily capacity
Attractions and experiences live on daily capacity: slots per hour, days per week, weeks per season. Demand shifts with school holidays, weather, tourism and local events. Visitors book a few days ahead, sometimes on the day itself.
Always-on campaigns spend evenly across the run and report on the attraction as a whole. They cannot see that next Thursday is half empty while Saturday is already full.
How NYBA runs an attraction
1. Forecast per day and slot
NYBA reads bookings from your ticketing system and forecasts each day and time slot against capacity, factoring in holidays, seasonality and booking lead times.
2. Sell the open days
Budget moves automatically to the days and slots that are behind, with campaigns across Meta, Google, TikTok and YouTube, plus Pinterest where it fits the market, aimed at locals, tourists, families and groups.
3. Keep the run fresh
Openings, holidays, extensions and closing weeks each get their own campaigns, so demand does not fade after launch.
What your team sees
One line per day and slot, based on tickets actually booked, not on purchases reported by the ad platforms.
Built for experience operators
Exhibition producers, attraction operators and immersive experience brands use NYBA to keep long runs full. BBC Earth Experience and The War of the Worlds: The Immersive Experience are among the experiences that trust NYBA, with the NYBA expert layer supporting launch plans and creative.
Proof at platform scale
BBC Earth Experience and The War of the Worlds: The Immersive Experience run on NYBA. Across all clients, campaigns on NYBA average 8.1x ROAS, and the platform has generated €3.3 billion in client revenue from more than 75 million tickets.
Museum and attraction marketing: questions operators ask
How does NYBA market museums, exhibitions and attractions?
NYBA reads bookings from your ticketing system and forecasts every day and time slot against capacity, factoring in school holidays, seasonality and booking lead times. Budget then moves automatically to the days and slots that are behind, instead of being spread evenly across the run.
Can NYBA forecast timed-entry slots?
Yes. Each day and slot gets its own occupancy forecast, weeks ahead. Your team sees one line per day and slot, based on tickets actually booked, together with booking lead times by audience and the split between locals and visitors.
Which ticketing systems does NYBA support?
NYBA works with Ticketmaster, Eventim, See Tickets, DICE, vivenu, Eventbrite and more than 20 other systems, including market-specific platforms such as Vivaticket and own shops.
Is NYBA an agency?
No. NYBA OS is a software platform for live entertainment and experiences. Campaigns are booked inside the platform, go live automatically and are optimised on data from more than 75 million tickets sold. The NYBA expert layer supports launch plans and creative.