What Are TikTok Carousel Ads, How Do They Work, and What Are Their Benefits?
What Are TikTok Carousel Ads?
The carousel format is a new ad type on TikTok that allows advertisers to upload multiple images in a sequence. Users can swipe between the images to see more details and control the viewing pace themselves.
At the bottom, navigation dots indicate how many images are available. The images automatically display in sequence with background music, but users can also swipe left or right to navigate between them.
On the last image, users can continue swiping left to reach the landing page (for standard ads) or the account page (for Spark Ads). There is also a CTA button that directs users to the landing page.
Ad Specifications for Carousel Ads
A Carousel Ad can include 2–35 images. Supported formats are JPG/JPEG or PNG, with no strict file size limit, though ≤500 KB is recommended. Only one ad text is allowed for all images. The CTA content appears immediately, and the CTA background color appears after one second.
At the campaign level, objectives can be set to Traffic, App Promotions, or Website Conversions. Smart Performance Campaigns (SPC), creative split tests, and Campaign Budget Optimization (CBO) are not supported.
Benefits of Carousel Ads
- Higher Engagement: The carousel format can lead to higher engagement rates, as it encourages users to actively navigate through the ad instead of passively viewing it.
- Improved Audience Targeting: With multiple images, you can highlight different aspects of your offer and appeal to various segments of your audience.
- Easy Implementation: The carousel format is easy to implement and does not require complex design or programming skills. It’s accessible for businesses of all sizes.
- More Space for Information: Adding multiple images gives you more space to share information about your product or service. Each image can highlight a feature, benefit, or detail.
- Creative Freedom: The carousel format offers more creative freedom to tell your brand story. You can use different images, texts, and calls-to-action to create an effective and memorable ad.
