Social Media Image Sizes: The Complete Overview

Current formats and image sizes for Facebook, Instagram, LinkedIn, TikTok, X and Pinterest

Instagram, Facebook, TikTok, LinkedIn, X (Twitter) and Pinterest all use different standards for image and video formats. This overview shows which sizes to use where, so you can optimise your content against these guidelines.

Instagram

Instagram is a visual platform built on photos and videos. The optimal image formats are:

• Square post: 1080 x 1080 pixels
• Portrait post: 1080 x 1350 pixels
• Landscape post: 1080 x 566 pixels
• Stories and Reels: 1080 x 1920 pixels
• Profile picture: 110 x 110 pixels (uploaded square, displayed as a circle)

Facebook

Facebook supports a wide range of image formats for every type of content:

• Profile picture: 180 x 180 pixels
• Cover photo: 820 x 312 pixels
• Post image: 1200 x 630 pixels
• Link preview: 1200 x 628 pixels
• Event image: 1920 x 1080 pixels

TikTok

TikTok is a video platform built around short, entertaining clips. The recommended formats are:

• Profile picture: 200 x 200 pixels
• Video: 1080 x 1920 pixels (9:16 aspect ratio)

LinkedIn

LinkedIn is a professional network with both personal and company profiles:

• Profile picture: 400 x 400 pixels
• Background image: 1584 x 396 pixels
• Company logo: 300 x 300 pixels
• Company cover image: 1536 x 768 pixels
• Post or link preview: 1200 x 627 pixels

X (Twitter)

X is a text-first platform, but images still play an important role:

• Profile picture: 400 x 400 pixels
• Header image: 1500 x 500 pixels
• Post image: 1024 x 512 pixels
• Card image: 1200 x 628 pixels

Pinterest

Pinterest is a visual search engine where users collect images, called pins, on virtual boards:

• Profile picture: 165 x 165 pixels
• Pin image: 1000 x 1500 pixels (2:3 aspect ratio)
• Board cover: 222 x 150 pixels

Knowing the right image format for each platform is key to how your content performs. With the sizes above, your images and videos look sharp everywhere. Test different formats and adapt your approach to each platform to get the most out of social media.