A Guide to Meta Pixel Standard Events
For many businesses looking to optimize their online activities, the Meta Pixel offers valuable insights into website visitor behavior. Within this framework, so-called standard events play a key role, as they document specific user actions. In this blog, we’ll give you an overview of the different Meta Pixel standard events.
What Are Standard Events?
Standard events are predefined actions on a website that Meta can recognize. They allow you to track conversions, optimize for conversions, and build audiences. Each event can support a range of parameters, which you can find on the official Meta for Developers website.
Overview of Standard Events for the Meta Pixel
Add Payment Info
- Description: Adding payment details during checkout.
- Example: A click on a button to save billing information.
- Code:
fbq('track', 'AddPaymentInfo');
Add to Cart
- Description: Adding an item to the shopping cart.
- Example: A click on the “Add to Cart” button.
- Code:
fbq('track', 'AddToCart');
Add to Wishlist
- Description: Adding an item to a wishlist.
- Example: A click on the “Add to Wishlist” button.
- Code:
fbq('track', 'AddToWishlist');
Complete Registration
- Description: A user submits information to sign up for a service.
- Example: Signing up for a newsletter.
- Code:
fbq('track', 'CompleteRegistration');
Contact
- Description: When a customer reaches out to the business.
- Code:
fbq('track', 'Contact');
Customize Product
- Description: Customizing a product using a configuration tool.
- Code:
fbq('track', 'CustomizeProduct');
Donate
- Description: A donation made to the organization.
- Code:
fbq('track', 'Donate');
Find Location
- Description: Searching for a physical location to visit.
- Example: Someone searches for a product and finds it in a nearby store.
- Code:
fbq('track', 'FindLocation');
Initiate Checkout
- Description: The start of a checkout process.
- Example: Clicking a “Buy Now” button.
- Code:
fbq('track', 'InitiateCheckout');
Lead
- Description: A customer submits information and agrees to be contacted.
- Example: Filling out a form or signing up for a trial.
- Code:
fbq('track', 'Lead');
Purchase
- Description: Completing a purchase.
- Example: Landing on a confirmation page.
- Code:
fbq('track', 'Purchase', {value: 0.00, currency: 'USD'});
Schedule
- Description: Booking an appointment.
- Code:
fbq('track', 'Schedule');
Search
- Description: Performing a search on the website or app.
- Example: Searching for a product.
- Code:
fbq('track', 'Search');
Start Trial
- Description: Starting a free trial.
- Example: Beginning a subscription trial.
- Code:
fbq('track', 'StartTrial', {value: '0.00', currency: 'USD', predicted_ltv: '0.00'});
Submit Application
- Description: Submitting an application for a product or service.
- Example: Applying for a credit card.
- Code:
fbq('track', 'SubmitApplication');
Subscribe
- Description: Starting a paid subscription.
- Code:
fbq('track', 'Subscribe', {value: '0.00', currency: 'USD', predicted_ltv: '0.00'});
View Content
- Description: Viewing a relevant webpage.
- Example: Visiting a product page.
- Code:
fbq('track', 'ViewContent');
⚡ Note on installation: The “PageView” event is included as part of the pixel base code. It automatically tracks when someone lands on a webpage where the base code is installed.
Integrating Standard Event Code into a Website
- The Meta Pixel base code should be placed between the
<head>and</head>tags of your website. - Each standard event code should be inserted above the
</script>tag in the pixel code, depending on which event you want to track on that page. - While the base code remains the same across all pages, the standard event code should vary depending on the specific action you want to track.
Conclusion
Understanding and properly implementing Meta Pixel standard events can significantly help businesses achieve their marketing goals. It’s not just about collecting data—it’s about generating insights that drive better marketing strategies and more effective campaigns.
