TikTok Ads: Formats and Size

TikTok Ads: Formats and Requirements

TikTok is a video-first entertainment platform. TikTok ads follow the 9:16 format, filling the entire smartphone screen. This has the major advantage that your target audience can focus entirely on your content without distractions.

When creating TikTok content, you should always stick to platform-specific design principles. Since TikTok is a sound-on app, use the “Power of Sound” by adding music or voiceovers to your videos. Because TikTok ad copy is limited to just 100 characters, you should integrate text elements directly into your videos.

Your content should look and feel like organic TikTok content, blending seamlessly into users’ feeds. You can also leverage trends in your industry, for example, unboxing videos in the e-commerce sector.

For certain ad placements like In-Feed Ads, make sure to keep safe zones in mind when designing your videos. Elements like your TikTok handle, ad copy, or call-to-action button may overlap with your creative. The following illustration provides an overview of these spacing requirements: