Google Merchant Center

What is the Google Merchant Center and How to Set It Up

The term Merchant Center comes from English and translates to “merchant hub.”

To sell your products via Google Shopping, Google needs access to your product data. This data is provided through the Google Merchant Center.

Here, you can upload a feed containing all relevant information such as price, availability, and more. Since the data is read automatically and processed by Google Shopping, your product data feed must follow a standardized structure. Required attributes include:

• Product name and description
• SKU or product ID
• Link to the product page
• Price and availability
• Google product category

Additionally, you should include a product image, as this significantly increases the click-through rate of your Shopping ads.

To keep your product data feed up to date, you should set up a regular, automatic file upload. This can be done by creating a fetch schedule:

1. Log in to your Google Merchant Center.
2. Go to Products > Feeds.
3. Select your feed.
4. Click on Settings and scroll down to Fetch Schedule.
5. Link your product data feed file and set the fetch frequency.